Campaign & event 2024

Balance

ProjectBalance festival
Year2024
RolePoster, website, vehicle lettering
DeliverablesPoster, flyer, website, van
Balance

The brief

Balance is a festival for young creatives, inspired by an artwork from the Bruges Triennial. The energy of that installation needed a visual language of its own.

The idea

Triangles in purple, yellow and pink that fall like confetti over every medium. The rhythm of the artwork becomes the rhythm of the festival.

From artworkto festival.
From idea to result

The process

01

Inspiration and type

The starting point was an installation from the Triennial. Quantum for the title, round and rhythmic, and Roboto for the info.

02

Colour

Purple and yellow as the base, with shades of pink that give the triangles depth.

03

Lettering

The triangles wrap around the van, so it is recognisable from every side as it drives through the city.

The result
Website
Website
The van
The van
Poster and van
Poster and van
Lettering
Lettering