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The key visual
Built in Photoshop from separate photos: a stone arch, a forest at night, old books and clouds. Everything got the same purple night glow, so it becomes one world.
Campaign & event 2025
PLOT
Beisbroek Nature Centre organises a storytelling walk at night. The campaign had to make young and old curious about an evening full of stories in the dark.
A gateway in the forest that opens onto another world. Books fly out of it, clouds drift in front of it and the light comes from somewhere behind the arch. The image says it straight away: this is where a story begins.
Built in Photoshop from separate photos: a stone arch, a forest at night, old books and clouds. Everything got the same purple night glow, so it becomes one world.
A classic serif in gold gives it a fairy-tale feel. The date is set large, so you can read it from your bike.
All the practical info sits at the bottom, so the image at the top gets all the space. The logos of Howest, Bruges and the nature centre are small but clear.
The same image works on a bus shelter, in the programme booklet and on the screen in the entrance hall.
