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A colour per scent
Three colour worlds, each built from four shades from light to dark. That way the waves can be stacked in layers.
Packaging 2024
REIN
Rein makes custom shampoo bars for young creatives. The brand had to feel fresh, soft and inviting, far removed from clinical cosmetics.
Wavy layers of paper in the colour of each scent, as if you are looking through the packaging. Every variant gets its own colour world.
Three colour worlds, each built from four shades from light to dark. That way the waves can be stacked in layers.
Patrick Hand for the name, with a handwritten feel. Lato for all the information on the packaging.
A wrapper around the bar, with the waves on the front and the ingredients and directions on the back.
A leaflet that explains how Rein works and which bar suits which hair.
