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The key visual
A product shot of the sneaker, combined with drawn streams of paint and shards. All drawn by hand in Illustrator, so the image stays raw rather than polished.
Branding & identity 2024
SOWL
SOWL makes sneakers from recycled materials. For the launch of their newest model they did not want to sound like yet another well-behaved sustainable brand.
Let the shoe explode. Paint in the brand colours bursts out of the sneaker, as if the design does not fit its own shape. That one visual language carries the billboard, the flyer and the website.
A product shot of the sneaker, combined with drawn streams of paint and shards. All drawn by hand in Illustrator, so the image stays raw rather than polished.
Teal carries everything. The other four colours come straight from the paint in the key visual, so every flyer and every button on the site seems to come from the same image.
HvD Brevia for the headlines, round and heavy. Proxima Nova for everything that needs to be read.
The flyer has everything you need: the launch date, a 15% discount and a QR code to the website.
